top of page
Omnichannel + Influencer Marketing Campaign
The purpose of this campaign was to increase the brand reputation of IKEA as a one-stop shop and increase the sales of home products necessary for life during the pandemic.
Please wait a moment for the PDF viewer to load, or click to view to in a new window.
Table of Contents
2
12
22
24
25
28
37
47
54
Situation Analysis
Research (Consumer + Market Analysis)
Competitive Analysis
SWOT Analysis
Marketing and Communication Objectives
Target Market Profile & Consumer Path
Creative
Marketing Communication Strategy
Campaign Evaluation
bottom of page